New billboards have been erected at Wrigley Field in the back of the left-field bleachers which will block a rooftop ad on a building at the corner of Sheffield and Kenmore avenues.
A Cubs official told the Chicago Tribune the team is evaluating marketing opportunities that are respective of the partnerships and agreements with other rooftops. The signage in left is the only open area.
There is no advertising on the signs yet. But they do block the rooftop of the building behind the left-field bleachers, which had been dubbed locally as the "Budweiser building" because of the beer company's ad. However, the owner of the building sold the rights to advertise there to the Horseshoe Casino, and the roof is featured prominently in the background on television broadcasts.
New Cubs chairman Tom Ricketts has decided the team should have its own sponsor in the prime viewing area.
There has been work on the concourse and bathrooms at Wrigley Field as the Ricketts family follows through on plans to improve the fan experience. The former "Yum-Yum Donuts" building on Clark Street, which had been converted to office space, has been removed, as well.
In other team news, the Cubs named Wally Hayward as executive vice president, chief sales and marketing officer, a new position within the organization.
A veteran of more than 20 years in the sports marketing industry, Hayward, 41, joins the Cubs after most recently serving as a senior advisor to Chicago 2016. He helped develop the organization's corporate sponsorship model and was the strategic advisor and liaison between Chicago 2016 and the U.S. Olympic Committee's sales and marketing team.